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DEMETER survey on the barriers and drivers to Smart Farming Technology adoption

Providing better information to manage on-farm activities is the biggest driver of Smart Farming Technology (SFT) adoption, according to a recent survey from Horizon 2020 project, DEMETER. The DEMETER project is a large-scale deployment of farmer-driven, interoperable, smart farming-IoT (Internet of Things) based platforms, delivered through a series of 20 pilots across 18 countries. Understanding...
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DEMETER at FarmConnect Romania

FarmConect Fair Romania originates from farmers’ necessity to step up in the public arena and present their work, explaining to consumers the particularities of an increasingly complex food chain. Also, this fair has a specific role in connecting the farmers with companies within the industry and facilitates the information, knowledge and experience exchange regarding good...
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The Farmer’s Voice – DEMETER survey and webinar

On 31st March, DEMETER held ‘ The Farmer’s Voice‘ webinar to share the results of our survey to better understand the drivers and barriers to farmers’ adoption of smart technologies. The webinar was organised in association with the World Farmer’s Organisation (WFO) and THRIVE | SVG Ventures. Panels of experts including farmers, technology providers and...
Events News

The Farmer’s Voice: Barriers and Drivers to Technology Adoption

DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use of Smart Farming Technologies....
Events News

Webinar: The Farmer’s Voice – Drivers and Barriers to Technology Adoption

DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use...
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Factors impacting farmers’ adoption of digital agriculture

Ethan Cleary, Ag Tech Policy & Innovation Executive, The Irish Farmers’ Association. Introduction European agriculture is facing an increasingly challenging future, with significant market and regulatory pressures to develop more environmentally sustainable practices while increasing productivity. Data-driven technologies play a critical role in addressing these challenges. With farming data being more abundant now than it...
Events News

DEMETER and ATLAS host joint webinar

Introduction Both the DEMETER and ATLAS project had committed to participate in several events such as Global IoT Week and the SmartAgriHubs event in Bucharest.  However, with the onset of COVID-19, such events were cancelled. Therefore, the coordinators decided to run a joint webinar, with the support of the EU Commission, to promote both projects...