News
My experience of conducting a PhD in agriculture
Grainne Dilleen is an Assistant Lecturer in Digital Marketing, South East Technological University, Ireland, and worked as Communication and Dissemination manager for DEMETER. Photo caption: Cheryl Baldwin and Grainne Dilleen at the 2021 .eu Web Awards My PhD journey started in South East Technological University, Ireland in late 2019, funded by the DEMETER project. It...
News
DEMETER Farmer Personas Workshop and Findings
This article was written by Ethan Cleary of the Irish Farmers’ Association Personas are a useful way to create representations of a set of target users for a product or service. In DEMETER, personas are used to help us better understand the different functional, social, and emotional characteristics and requirements of a widely diverse set...
Events News
DEMETER survey on the barriers and drivers to Smart Farming Technology adoption
Providing better information to manage on-farm activities is the biggest driver of Smart Farming Technology (SFT) adoption, according to a recent survey from Horizon 2020 project, DEMETER. The DEMETER project is a large-scale deployment of farmer-driven, interoperable, smart farming-IoT (Internet of Things) based platforms, delivered through a series of 20 pilots across 18 countries. Understanding...
Events News
DEMETER at FarmConnect Romania
FarmConect Fair Romania originates from farmers’ necessity to step up in the public arena and present their work, explaining to consumers the particularities of an increasingly complex food chain. Also, this fair has a specific role in connecting the farmers with companies within the industry and facilitates the information, knowledge and experience exchange regarding good...
Events News
The Farmer’s Voice – DEMETER survey and webinar
On 31st March, DEMETER held ‘ The Farmer’s Voice‘ webinar to share the results of our survey to better understand the drivers and barriers to farmers’ adoption of smart technologies. The webinar was organised in association with the World Farmer’s Organisation (WFO) and THRIVE | SVG Ventures. Panels of experts including farmers, technology providers and...
Events News
The Farmer’s Voice: Barriers and Drivers to Technology Adoption
DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use of Smart Farming Technologies....
Events News
Webinar: The Farmer’s Voice – Drivers and Barriers to Technology Adoption
DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use...
News
Factors impacting farmers’ adoption of digital agriculture
Ethan Cleary, Ag Tech Policy & Innovation Executive, The Irish Farmers’ Association. Introduction European agriculture is facing an increasingly challenging future, with significant market and regulatory pressures to develop more environmentally sustainable practices while increasing productivity. Data-driven technologies play a critical role in addressing these challenges. With farming data being more abundant now than it...
Events News
DEMETER and ATLAS host joint webinar
Introduction Both the DEMETER and ATLAS project had committed to participate in several events such as Global IoT Week and the SmartAgriHubs event in Bucharest. However, with the onset of COVID-19, such events were cancelled. Therefore, the coordinators decided to run a joint webinar, with the support of the EU Commission, to promote both projects...
