News
New publication in Journal of Business and Marketing
Researchers in DEMETER from Walton Institute, and researchers from South East Technological University, have published a paper in the Journal of Business and Marketing. The paper titled ‘Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption’ aims to investigate how actors in the farmer’s network...
News
Farmer Interview: Valeria Ruggeri, Italy
Valeria Ruggeri manages a livestock farm with her husband. They produce raw milk from about 2200 cattle and cultivate 300 hectares of land to produce feed for their animals. A farm that, despite its intensive management, made sustainability and cow-comfort a must for its business. Valeria has a law degree but is completely engaged in...
News
Farmer Interview: Agustina Diaz Valdez, Argentina
WFO Gymnasium Alumna, woman farmer and veterinarian, Agustina is the former President of the Ateneo Sociedad Rural Argentina, the young farmers’ organisation of the WFO member organisation Sociedad Rural Argentina. CAN YOU INTRODUCE YOURSELF AND TELL US ABOUT YOUR FARM? I‘m Agustina, from Argentina. I was born in the south of my country in Rio...
News
Interview: Maria Rita Palattella, Senior Researcher LIST, Luxembourg
We spoke with Maria Rita Palattella about her work in the Luxembourg Institute of Science and Technology, the HEMS pilot, and the barriers and drivers for farmers adopting digital technologies. CAN YOU TELL US A BIT ABOUT YOUR ORGANISATION AND YOUR INVOLVEMENT IN THE OPEN CALL 2 (OC2) PILOT FUNDED UNDER THE DEMETER PROJECT. The...
News
Interview: Maria K Doula PhD, Research Director BPI, Greece
We asked Maria to tell us about her work in the Laboratory of Non-Parasitic Diseases, Soil Resources and Geoinformatics, her role in CypruSaves project, and her thoughts on the adoption of Smart Farming Technology by farmers. CAN YOU TELL US A BIT ABOUT YOUR ORGANISATION AND YOUR INVOLVEMENT IN THE OPEN CALL 2 (OC2) PILOT...
News
Data issues impacting technology adoption
Smart Farming Technology (SFT) has been recognised as a potential solution to many of the challenges that the agriculture sector is facing. Crucial to the adoption of SFT is understanding farmers’ needs, interests and concerns regarding the adoption and use of such technology. In late 2021, DEMETER conducted a survey to better understand the barriers...
Events News
DEMETER survey on the barriers and drivers to Smart Farming Technology adoption
Providing better information to manage on-farm activities is the biggest driver of Smart Farming Technology (SFT) adoption, according to a recent survey from Horizon 2020 project, DEMETER. The DEMETER project is a large-scale deployment of farmer-driven, interoperable, smart farming-IoT (Internet of Things) based platforms, delivered through a series of 20 pilots across 18 countries. Understanding...
News
Understanding farmers’ adoption of smart technology
DEMETER follows a multi-actor approach (MAA) ensuring that newly developed technical solutions meet real life needs. Farmers are a key stakeholder group within the DEMETER ecosystem. Understanding their needs, interests and concerns regarding digital technologies is central to a positive outcome for the project. With this in mind, we created an online survey to share...
Events News
Webinar: The Farmer’s Voice – Drivers and Barriers to Technology Adoption
DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use...
Events News
DEMETER participates at COP26 on Science and Innovation Day
Introduction On the 9th of November, DEMETER was excited to participate in COP26 with a one-day exhibition stand in the Green Zone. COP26 is the 26th United Nations Climate Change conference with the aim of bringing parties together to accelerate towards climate change action. The Green Zone at COP26 is where the public, civil society,...
