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Understanding farmers’ adoption of smart technology

DEMETER follows a multi-actor approach (MAA) ensuring that newly developed technical solutions meet real life needs. Farmers are a key stakeholder group within the DEMETER ecosystem. Understanding their needs, interests and concerns regarding digital technologies is central to a positive outcome for the project. With this in mind, we created an online survey to share...
Events News

The Farmer’s Voice – DEMETER survey and webinar

On 31st March, DEMETER held ‘ The Farmer’s Voice‘ webinar to share the results of our survey to better understand the drivers and barriers to farmers’ adoption of smart technologies. The webinar was organised in association with the World Farmer’s Organisation (WFO) and THRIVE | SVG Ventures. Panels of experts including farmers, technology providers and...
News

New publication: The importance of data quality assessment for machinery data in the field of agriculture

Researchers from DEMETER, Morteza Abdipourchenarestansofla of John Deere and Christof Schroth of  Fraunhofer IESE have a new publication titled ‘The importance of data quality assessment for machinery data in the field of agriculture”. The pilot study in DEMETER ‘In-Service Monitoring of Agricultural Machinery” is used to investigate data quality issues for machinery data. This use...
Events News

The Farmer’s Voice: Barriers and Drivers to Technology Adoption

DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use of Smart Farming Technologies....
Events News

Webinar: The Farmer’s Voice – Drivers and Barriers to Technology Adoption

DEMETER in association with SVG Ventures | THRIVE is organizing an online event titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’ on 31st March at 2-3.30PM (CET). The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests and concerns regarding the adoption and use...
News

The Farmer Perspective – Aleksandar Zeremski

As part of the DEMETER multi-actor approach, its important to speak with the farmers participating in the DEMETER pilots to understand their experiences with the technologies and the project. This time, we speak with Aleksandar Zeremski, a farmer in Serbia, who is participating in the ‘Disease Prediction and Supply Chain transparency for Vineyards‘ pilot. Aleksandar...
News

DEMETER survey for farmers regarding Smart Farming Technologies

DEMETER, a project funded by the European Commission, focused on the digital transformation of the agri-food sector, has prepared a survey to better understand farmers’ needs, interests and concerns regarding the adoption and use of Smart–Farming Technologies. With these survey results, DEMETER can contribute to the body of knowledge regarding such technologies but also ensure farmers’...
News

White Paper: Understanding the farmer’s technology needs and requirements

DEMETER uses a multi actor approach (MAA) focusing on real problems or opportunities that farmers, and other end-users who need a solution are facing. Listening to farmers’ needs, interests and concerns is an essential process to ensure that DEMETER’s final solutions address real challenges. To understand these needs and concerns, a survey was conducted in...
News

Farmers are the most trusted group within the food sector says a report by EIT Food

A study of 20,000 consumers across 18 European countries reveals trust in the food sector has increased over the course of 2020, yet the majority of consumers don’t consider the sector to be working in the public interest. The EIT Food Trust Report surveyed 19 800 consumers from 18 European countries to measure trust in...
News

Results of the DEMETER farmer survey

Earlier this year we sent a survey to the farmers actively trialling hardware and software in the DEMETER pilots to better understand their needs, interests, and concerns regarding the DEMETER project and in terms of the wider category of smart farming technologies. 20 pilot projects are running across 18 European countries. This survey was translated into...