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White Paper: Understanding the farmer’s technology needs and requirements

DEMETER uses a multi actor approach (MAA) focusing on real problems or opportunities that farmers, and other end-users who need a solution are facing. Listening to farmers’ needs, interests and concerns is an essential process to ensure that DEMETER’s final solutions address real challenges. To understand these needs and concerns, a survey was conducted in...
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Farmers are the most trusted group within the food sector says a report by EIT Food

A study of 20,000 consumers across 18 European countries reveals trust in the food sector has increased over the course of 2020, yet the majority of consumers don’t consider the sector to be working in the public interest. The EIT Food Trust Report surveyed 19 800 consumers from 18 European countries to measure trust in...
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Results of the DEMETER farmer survey

Earlier this year we sent a survey to the farmers actively trialling hardware and software in the DEMETER pilots to better understand their needs, interests, and concerns regarding the DEMETER project and in terms of the wider category of smart farming technologies. 20 pilot projects are running across 18 European countries. This survey was translated into...
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‘The incentives and barriers to farmers’ adoption of digital technologies’

Ambra Raggi, Policy Officer at World Farmers’ Organisation[1] Farmers are called to feed the world while immense pressures weigh on them: a growing world population, the fight against climate change, the urbanization and the loss of agricultural soils are just some of the challenges farmers face. The recent outbreak of COVID-19 adds additional pressure on...
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Interview with farmer involved in DEMETER pilot

Edvard Shermandini from Georgia explains more about his experience in the DEMETER project.  Edvard is involved in Pilot 5.1 ‘Disease Prediction and Supply Chain Transparency for Orchards/Vineyards’. The pilot focuses on complete farm management in vineyards and orchards, providing pest and disease management tools to optimise pesticide usage and increase crop quality. It is running in Serbia,...