News
Data issues impacting technology adoption
Smart Farming Technology (SFT) has been recognised as a potential solution to many of the challenges that the agriculture sector is facing. Crucial to the adoption of SFT is understanding farmers’ needs, interests and concerns regarding the adoption and use of such technology. In late 2021, DEMETER conducted a survey to better understand the barriers...
Events News
DEMETER survey on the barriers and drivers to Smart Farming Technology adoption
Providing better information to manage on-farm activities is the biggest driver of Smart Farming Technology (SFT) adoption, according to a recent survey from Horizon 2020 project, DEMETER. The DEMETER project is a large-scale deployment of farmer-driven, interoperable, smart farming-IoT (Internet of Things) based platforms, delivered through a series of 20 pilots across 18 countries. Understanding...
News
Understanding farmers’ adoption of smart technology
DEMETER follows a multi-actor approach (MAA) ensuring that newly developed technical solutions meet real life needs. Farmers are a key stakeholder group within the DEMETER ecosystem. Understanding their needs, interests and concerns regarding digital technologies is central to a positive outcome for the project. With this in mind, we created an online survey to share...
News
Farmer Perspectives on Data 2021 – Report
Trust in Food, Farm Journal and The Sustainability Consortium (TSC) have produced a report ‘Farmer Perspectives on Data 2021’ which details actionable insights to empower businesses and farmers to scale farm-level production data activities. The lack of a robust, integrated data ecosystem that starts on the farm presents a major challenge for efforts to increase...
News
Results of the DEMETER farmer survey
Earlier this year we sent a survey to the farmers actively trialling hardware and software in the DEMETER pilots to better understand their needs, interests, and concerns regarding the DEMETER project and in terms of the wider category of smart farming technologies. 20 pilot projects are running across 18 European countries. This survey was translated into...
