Pilot Video: Consumer Awareness- Milk Quality and Animal Welfare Tracking

DEMETER is a large-scale deployment of farmer-driven, interoperable, smart farming-IoT (Internet of Things) based platforms, delivered through a series of 20 pilots across 18 countries (15 EU countries). Involving 60 partners, DEMETER adopts a multi-actor approach across the value chain (demand and supply), with 25 deployment sites, 6,000 farmers and over 38,000 devices and sensors being deployed.

One of the pilots running under the Livestock Cluster focuses on “Consumer Awareness: Milk Quality and Animal Welfare Tracking”. The pilot aims to integrate the data collected from the breeding farm and from the processing company in order to optimise the flow of information between the actors within the milk value chain.

By using open and standard-based technologies, it will allow actors of the milk value chain to get an overview of animal welfare and insights on the quality of milk, that is strictly connected to the health of the animal.

The data collected will be acquired by a traceability system, to improve communication between actors right up to the consumer, increasing food liability and trust.

Check out the video, crreated by the pilot partners, which describes the pilot, the devices, the solutions and the benefits of integrating with DEMETER.