New publication in Journal of Business and Marketing

Researchers in DEMETER from Walton Institute, and researchers from South East Technological University, have published a paper in the Journal of Business and Marketing. The paper titled ‘Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption’ aims to investigate how actors in the farmer’s network...

The Agri-Innovation Development Midlands Project

A new collaboration between Smart Agri Hubs (SAH), an EU funded project in Walton Institute, South East Technological University (SETU) in Ireland, The Cube, and BloomHQ has brought about the successful Agri-Innovation Development Midlands (AIDM) project. The initiative aimed to provide support and training to the farming community in the midlands region of Ireland, helping...