The overall objective of DEMETER is to empower farmers, farmers’ organisations and farmer co-operatives to:

Better exploit their existing operational context, i.e. the platforms, machinery, sensors they have, to extract new knowledge on which they can improve their decisions;

Ease the acquisition, evolution and update of their context by focusing their investments where these are needed, based on their goals measured by key performance indicators (KPIs) that they select.

DEMETER defines six objectives:

Objective One

Analyse, adopt, enhance existing (and if necessary, introduce new) Information Models in the agri-food sector easing data sharing and interoperability across multiple Internet of Things (IOT) and Farming Management Information Systems (FMIS) and associated technologies. Use these information models to create a basis for trusted sharing / exposure of data between farmers.

Enable connection from different platforms, sensors, information sources and proprietary (to the farmer / cooperative) knowledge through a DEMETER services model.

Targeted beneficiaries:
ICT providers.

Objective Two

Build knowledge exchange mechanisms, delivering an Interoperability Space for the agri-food domain, presenting technologies and data from different vendors, ensuring their interoperability, and using (and enhancing) a core set of open standards (adopted across all agri-food deployments thereby) coupled with carefully-planned security and privacy protection mechanisms (also addressing business confidentiality).

Ease the deployment of novel solutions based on different platforms, sensors, information sources using the new information models from Objective 1. Ease the uptake of future (not yet developed) services, data sources, technologies by farmers, with the Interoperability Space allowing the farmers and relevant other stakeholders to increase the range of choices for the most appropriate combination of tools from different suppliers in order to support their expected innovation, limiting the vendor lock-in. Allow the combination of existing systems / machinery with new technologies.

Targeted beneficiaries:
ICT and technological providers, Farmers.

Objective Three

Description: Empower the farmer, as a prosumer, to gain control in the data-food-chain by identifying and demonstrating a series of new IoT-based, data-driven, business models for profit, collaboration and co-production for farmers and across the value chain, leading to disruptive new value creation models.

Introduce the benefits of data ownership to farmers as a valuable source of income and knowledge sharing

Targeted beneficiaries:
Farmers, Service Advisors, ICT/Technology providers.

Objective Four

Establish a benchmarking mechanism for agriculture solutions and business, targeting end-goals in terms of productivity and sustainability performance of farms, services, technologies, and practices based on a set of key performance indicators that are relevant to the farming community.

Ease the comparison between competing services, machineries, sensors, platforms prior to acquisition

Targeted beneficiaries:
Advisory services providers, Farmers.

Objective Five

Reverse the relationship with suppliers, through an innovative model in which suppliers are responsible for ensuring that a final solution is optimal to the farmer’s existing context and expressed needs.

Ease the adoption of technologies by farmers, by decreasing the burden of the choices and clarifying the responsibility model, linked to needs and performance improvements defined by the farmers.

Targeted beneficiaries:

Objective Six

Demonstrate the impact of digital innovations across a variety of sectors and at European level.

Ease and streamline mechanisms for all stakeholders, with clearly identified incentives to participate in a sustainable and value creation ecosystem. Structure collaboration channels in a security and privacy aware approach.

Targeted beneficiaries: